I know the whole nudity in advertising conversation is so last month, but this came across my radar and I can’t resist. The teachers at the Jivamukti Yoga School in NYC are the latest bods-in-the-buff posing for People for the Ethical Treatment of Animals. The long running “I’d Rather Go Naked Than Wear Fur” campaign  has featured many celebrities including Khloe Kardashian, Pamela Anderson, Alec Baldwin, Drew Barrymore and model/yogi Christy Turlington, and has garnered criticism from feminist animal rights activists.

The ad is a postcard (with a free Jivamukti class pass on the back) and I’m not sure if there are plans to use it in print or on billboards. As Well+Good NYC notes, “It helps that Jivamukti’s participation stems from real conviction and personal philosophy—and not the opportunism to bare all for a good cause. ‘The fork can be a powerful weapon of mass destruction or a tool to create peace on earth,’ reads a quote from Jivamukti’s founder, Sharon Gannon, a long-time vegan, on the back of the card.” (Although I really have no idea what that means – a fork?)

I have to admit that, for me, this ad works. Yoga advertisers, take note!

Promote a cause, not a product - PETA’s anti-fur campaign has received a fair amount of criticism, but it’s also achieved its intended result: getting attention and increasing awareness of cruelty to animals. This is an awareness building campaign, not a commercial endeavor.

No asana - at first glance, you wouldn’t even know this is a group of yoga teachers. They’re standing together, rather than showing off their fancy yoga moves.

Have fun! – they’re smiling, connected and playful. The ad doesn’t take itself too seriously and it isn’t pretending to be art. It displays diversity – men, women, mixed races, different body types.

Despite these positive aspects, there still is a  slight breach of professionalism in this ad – these are working yoga teachers, who will encounter students and potential students in class and in their communities. I think it illustrates the precarious and awkward place that yoga teachers hold in our culture, somewhere between entertainer and health professional. I really can’t imagine the teachers at any other kind of school posing nude for anything. I also can’t imagine a group of massage therapists, healers, hairdressers, or educators attempting this – or advertisers even being interested in featuring them.

At face value, this ad is light-hearted and subversive, but when you look a little deeper, it’s sending a confused message that is about more than animal rights.

[via Well+Good NYC]

Whooo, August is over! And what a month it’s been! There was no summer vacation for yoga this month, as the conversation moved from controversy (John Friend in the NY Times! Yoga Journal’s nude yoga advertising!) to celebration (yoga festivals!) and back to controversy (Tara Stiles’ “Slim Calm Sexy Yoga” has been burning up the blogasphere ~ I’ve been following the convo, and agreeing with the criticism, but haven’t had the time or energy to jump in). And, to top it off, it’s all yoga, baby has had a record breaking traffic month (since I don’t kiss and tell, I’m not giving any numbers ~ but I can say that I’ve received double the pageviews of an average month and this makes me very happy).

To counter all this extroverted Mars summer energy, I think we all need to kick back with a good book (and maybe a Mojito). So as a special treat for my beloved, loyal, brilliant, inquisitive and articulate blog readers, I have one copy of Michael Stone‘s latest book, Freeing the Body, Freeing the Mind to give away!

Since I haven’t actually read the book yet, here’s what it says on the back cover:
In this collection of provocative essays by prominent teachers of Yoga and Buddhism, the common ground of these two ancient traditions becomes clear. Michael Stone has brought together a group of intriguing voices to show how Buddhism and Yoga share the same roots, the same values, and the same spiritual goals. The themes addressed here are rich and varied, yet the essays all weave together the common threads between the traditions that offer guidance toward spiritual freedom and genuine realization.

Michael didn’t actually write this book himself, but he did pull together some writings from a star-studded list of teachers, including Ajahn Amaro Bhikkhu, Shosan Victoria Austin, (frequent it’s all yoga, baby commenter and awesome guy) Frank Jude Boccio, Christopher Key Chapple, Ari Goldfield and Rose Taylor, Chip Hartranft, Roshi Pat Enkyo O’Hara, Sarah Powers, Eido Shimano Roshi, Jill Satterfield, Mu Soeng, Michael Stone, and Robert Thurman.

Okay, so you’re probably wondering how you can get this book in your mailbox asap! All you have to do is answer the following (slightly dualistic) question in the comments section before Friday, Sept 3: Do you practice yoga for your body, your mind, or both? One lucky reader will be chosen at random (although the quality and thoughtfulness of your comment will play into the random draw).

And if you already have the book and are dying to talk about it with other smart, literate Buddhist types, head over to the Tricycle Book Club and join the conversation! Frank Jude Boccio is also hosting a discussion about the book and practice on his blog, Mindfulness Yoga.

So I’m back in Montreal after a lovely weekend urban retreat at Yoga Festival Toronto. As the pre-event package suggested, I approached the whole weekend as a retreat, and I was lucky enough to have a whole apartment to myself in the east end of the city during my stay, supporting my retreat. The 3-day festival was an inspired and inspiring event. I attended nine workshops/seminars, two keynotes and a closing party with storytelling and music. I met many amazing people, had some great conversations and ate good food.

Best of all, I discovered a vibrant community of Toronto-based yoga teachers and practitioners who are engaged with the evolution of yoga, and they are having an intelligent, informed, inclusive and passionate dialogue. And there was plenty of dialogue, along with questions and explorations, at the festival. In addition to the formal conversations (lectures and keynotes), there were spontaneous connections that popped up in the hallways of the National Ballet School, in the lunch line-up, even in the bathrooms.

It’s difficult to summarize all the insights and learnings I received over the weekend, so what I’ll do is list my five favourite sessions (in no particular order) and tell you why I loved them.

Crescence Krueger, Creation: The Heart of Yoga
The small gathering, 9 people, was very intimate ~ which suited the subject and Crescence’s belief that “yoga is relationship.” We sat in a circle while Crescence Kruger, a doula, yoga teacher and student of Mark Whitwell, lead us through an organic discussion on the connection between yoga and birth and motherhood. She started off by introducing the teachings/approach, then explained what happens in childbirth and how it is a spiritual experience. Crescence had a soft but clear presence, and she spoke of motherhood and spirituality without being sentimental or romantic. Her talk easily flowed into a group conversation, very fluid and open, as people talked about their impressions of birth and asked questions. The conversation was so great that Crescence lost track of time and we weren’t able to do her planned asana practice, just squeezing in 7 minutes at the end.

Michael Stone, Yoga For A World Out of Balance
I just think Michael Stone is great. Even though I’d already heard the content of this talk when he came to Montreal in the spring, and it’s pretty much what he’d written in his book, he’s talking about stuff that I need to hear over and over. It’s a message that never gets old. So when Michael started off his talk by saying, “Yoga is a vehicle for waking people up, so we can bring militarism and consumerism to an end,” I just wanted to raise my fist in the air and say, “Hell yeah!” And when Michael said that yoga is “a way of being counter-cultural,” I had to ask how this happens. While I agree with him, yoga often does not feel counter-cultural to me; it feels completely mainstream and commercialized. After a little thought, he responded: practice, finding good teachers, not just self-inventing what you like to do, make sure that the internal insights are being expressed, and put your practice to work. Hell yeah.

Michael Stone speaks to an enraptured audience of yogis.

Read the rest of this entry »

YogaDawg: he's just an ordinary guy, really.

Imagine my surprise when journalist Mimi Onthebeach contacted me a couple months ago and asked if she could talk to me about semi-retired yoga satirist, YogaDawg. The results of her labour have finally come to fruition, as her in-depth profile of YogaDawg, “The Yoga Mongrel” was published today.

In typical journalistic fashion, she managed to misconstrue my feelings about YogaDawg, quoting me as saying: “YogaDawg can usually stop a serious blog discussion in its track by one of his ridiculous comments or inane views on yoga. It’s gotten worse now that he has abandoned his own yoga blog. If you see him, tell him all the yoga bloggers want him to get a life or do Pilates or something.”

Really, I meant *insane* views on yoga, not inane. I also suggested that YogaDawg take up Zumba, not Pilates. Ms. Onthebeach and I talked for an hour and a half about YogaDawg’s illustrious pranks, the yoga community’s tendency to take itself too seriously, 2009: the year of the yoga blogger, and cats versus dogs (I am definitely more of a cat person, although there are several dogs out there that I can tolerate; YogaDawg is indeed one of them). I offered many gems of insight. And she went ahead and misquoted me.

The article is so in-depth and revealing that any minute now, we can expect cries of falsehoods from YogaDawg’s disciples (yes, disciples ~ his own phrasing for his followers). I predict the line “men and women press doggie treats into his hands at workshops” will garner the most defensive responses.

This might just be the piece of yoga journalism to end all yoga journalism. What more could possibly be said about yoga, now that the world’s most mysterious and controversial pseudo guru has spoken?

Read the full scandalous interview here.

Toronto's yoga community comes together for the Yoga Festival Toronto, August 20 - 22

Recent developments in the yoga world are making it clear that the movement is evolving, growing and coming up against many cultural challenges. Yoga practitioners, teachers and scholars in Toronto have already identified the need to take a periodic “time-out” to ask questions, share experiences and practice together.

Their response is the 3rd annual Yoga Festival Toronto, the flagship event for Yoga Community Toronto (YOCOTO), which will be taking place August 20 – 22. In a manifesto on the website, the event is described as a “yearly festival of the Yoga Tradition inspired by content, vision, and community. The Festival aims to unite, inspire and support local practitioners, teachers, studios, and lineages with a broad range of presentation topics, practical classes, and round-table discussion and debate.”

There are several things that make this festival unique and innovative: the “sattvic” location (the National Ballet School in downtown Toronto), a vision which extends beyond the 3 days of the festival, and a faculty comprised solely of local teachers (inspired by the 100-Mile Diet model). The weekend schedule is structured around a morning meditation practice, followed by asana and lecture sessions, afternoon workshops, a keynote address and evening entertainment.

The festival is a reminder that we don’t have to depend on national conferences, commercial magazines, corporate sponsored events and A-list teachers to enrich and inspire our practice.  We can do it ourselves, in our own communities – and this festival serves as an inspiring model for cities around North America.

Two of the festival co-directors, Matthew Remski and Jennifer Taillifer, agreed to answer a few questions via email, and further explain the intention behind the weekend.

What are the aims and goals of Yoga Festival Toronto?

MR: Discourse.  Community formation.  The exploration of yoga as a personal-evolution movement with deep social implications.  Recovering the intimacy of yogic pedagogy in an age of commodification.  Marking the difference between transaction and transformation.  Figuring out who’s been doing their work quietly and earnestly, and shining some light on them.  Eating good food and dancing around.

JT: The goal of the festival is to create a venue and a time for all practitioners in the city to come together in community, to learn from and inspire each other.  We want to include everyone, regardless of what lineage, or what studio, or what branch they follow.

How does this event differ from a yoga conference or other gathering? What makes it a festival?

MR: No sponsors, no commercialism, no A-list yogis, no trade-show feeling, and a sattvic venue.  It’s a festival in its aim to celebrate diversity and conversation.

JT: To me, what makes this a festival is the involvement of the community.  This is not just a conference where people come to hear teachers speak, although our faculty is amazing!  When the community can spend time learning, and talking together we can really make a difference in our city, our lives and our practices.  It is the unique contribution of each community member at the event that makes it a true festival. Read the rest of this entry »

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